Back in the past, you would have been able to get away with giving out business cards or a phone number, but not any longer. In this digital world today, if you don’t have a decent and visually appealing website for your business, you’re non-existent to users online.
A well-developed website generates enhanced customer traffic and a better user interface leads to improved conversions. Many business owners believe that any normal website will do, irrespective of how it looks. This kind of thinking can be risky for your business. The fact is, having a bad website is often worse than not having one at all. Creativity is very important in website development, but there are some simple rules about design and user experience that will help you to grow your website. When it comes to website design, web designers can use several different styles and guidelines, it can be anywhere from stylish to minimalistic, from playful and vibrant to smooth and modern. Great web design feeds into your user experience and functionality while being easy to comprehend at first glimpse.
6 Amazing Web Design Tips
Below we’ve gathered 6 web design tips to help make your site effective and convincing.
1. Keep the Layout Simple
The simpler your website layout is, the better it is. That doesn’t mean it has to be boring and dull, but it means it should emphasize the essentials. Clean and efficient layouts make your site easier to load, navigate, and can be used on different platforms and devices.
A website that follows web design standards and adopts a simple layout is more likely to be loved, and visuals with minimal text make the website easy to engage with the content. Therefore, the most important web design tip for the web designers is, try to develop a website with simple layouts as they are considered to be the most beautiful having both high standard and low visual complexity.
2. Don’t Be Afraid of Whitespace
White space is mainly a blank space on a page. It doesn’t mean it has to be white, it just has to contain no text or images. If done fine, it can expand readability and get rid of clutter from your website design. White space can also help direct attention and focus. It provides an approach to separate features and ideas so that visitors can recognize exactly what you want them to see in a rapid glance, rather than having to visually sort through a crowded layout.
Web design services with complex structures are harder to read, analyze and work with. If you want to choose between separating two design segments by a visible line or by some whitespace, it’s generally better to use the whitespace solution. Google is the greatest example of making use of whitespace. It couldn’t be simple and cleaner, just a blank page with a logo and a search box.
3. Streamline Your Navigation
The more web pages a user has to navigate on your website to find what exactly they’re looking for, the more to be expected that customers will leave your site out of frustration. In reality, for an average website, 40% of visitors will leave after seeing one page only!
Content shouldn’t be covered up. Don’t make your users hunt around for what they came for. Your navigation should be well-organized and rational from a user’s perspective. It should also feel familiar, so your users don’t have a sudden learning curve.
4. Make your Website Mobile-Friendly
Did you know that up to 70% of web traffic derives from a mobile device? That means there’s a decent chance that someone visiting your website for the first time is using their smartphone. And if the mobile involvement is negative, you’ve just lost a customer. Learn why and how to make your website more mobile-friendly.
Your mobile website should be cleaner and less cluttered than your desktop version, so consider reducing page elements and scaling down some assets, like the menu. There are also exclusive mobile features that you can use to enhance your mobile design.
5. Improve Your Website Design with Eye-Catching Colors
Eye-Catching colors can help you build a visual path. Gradients, for instance, will lead the user to scroll through your website more often. An effective color selection can provide the foundation of your entire website design, and choosing a contrasting accent color for main buttons and other interface elements make your website more appealing. Colors have an emotional impact on people in different ways. Therefore, you must understand the psychology behind colors when you design a website. Colors can help you accomplish different goals as there is a science behind the colors we see. Color contrasts, for instance, can help you increase the click-through rate. On a landing page, the buttons often have to be in contrast to the color in the background.
6. With Content, Less is More
Display only the text and visual essentials to your users that you want them to take action on and use what you know about your visitors to reduce their options and focus their attention on your products or services. Long, bulky paragraphs do not line up with digital content best practices. Simply breaking up lengthy paragraphs makes the content easier to consume and it is also SEO friendly. Use the common and simple words that visitors expect.
A well-crafted website is not restricted to the 6 web design tips we have discussed. Features such as accessibility, readability, and usability play an important role, too. Getting your feet wet in web design is easy, especially today, with various content management systems, blogging tools, and themes readily available. But mastering all of the aspects of Web design takes time and talent. Having the ability to craft attractive designs is just one side, but an important one.
There are several web design companies out there to help you, but whatever type of web design you choose, make sure that you’re creating something easy and appealing for people to use. There’s no point in having an attractive design if that design makes it impossible for people to sail across your website.