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15 Point Ecommerce Website Development Checklist in 2021
Ecommerce Web Development Checklist

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Setting up an eCommerce store is an intimidating prospect. When you start an eCommerce website development process you recognize that several items need to be checked, cross-checked, and properly tested to make sure that your customers have a pleasant experience. According to the E-commerce Guide, all retail growth in the US at present is powered by eCommerce, and a trend that looks start continue into the foreseeable future.

Leading eCommerce brands like Amazon and Walmart understood the significance of applying the best eCommerce website development technologies and a top-notch platform to enable a great customer experience. And for your brand to deliver the same customer experience through your website, you need to ensure your eCommerce website development process meets certain requirements.

eCommerce web development services are insubstantial, the customer can not touch or feel. So the management of services or products is a vital feature in doing the eCommerce business. When it comes to any services like eCommerce website development for business, the appearance of a product on the website makes the most impact. So, it activates the demand for fulfilling the E-commerce website checklist

Getting an eCommerce website active and start selling is not the end, though it is just a start. So let’s just dig into the various E-commerce website checklists to ensure that your eCommerce website is ready for selling.

15 Point Ecommerce Website Development Checklist

1. Responsive Design

When it comes to the eCommerce website development process. Responsive website design is the primary aspect that your e-commerce store should have.

In other words, your site must be able to render the web pages according to various sizes & resolutions of smart devices such as mobile phones, tablets, etc. Recent statistics show that 62 percent of smartphone users do online shopping with the help of their smartphones. Therefore it is even more than important to have a responsive or mobile-friendly website for your e-commerce store. Even though most website developers build mobile-friendly websites these days, you still need to ensure that your website is really responsive.

2. Prominent Search Bar

When you look at any eCommerce website, you will notice that it will have a search bar situated at the top of every webpage. A search bar at a prominent place on your eCommerce website helps your users to search & find their favorite products without wasting their valuable time on clicking back & forth and navigating through different web pages. For example, Just take a look at the Amazon website and you will comprehend the importance of a prominent search bar on any online store. 

3. Prominent Checkout Button

Again, exhibiting a checkout button or link on a prominent position of all the web pages of your e-commerce store will allow your customers to checkout & pay for their purchase orders anytime they desire to do so. It ultimately increases the user experience of your e-commerce website. The checkout button is usually set up next to the basket icon. Some eCommerce websites have their basket icon lead straight to the cart page.

4. Gain Customer Trust

Gaining customers’ trust in any e-commerce website is as significant as its presence in the very first place. Without gaining trust and customer confidence, your online store may not be able to produce a good amount of sales. 

Here are few things that your website developer can do to gain your customers’ trust:

  • Customers’ testimonials
  • Security seals
  • Secured server layer (SSL / https://)
  • Customer care number
  • Why Shop With Us
  • Privacy Policy
  • Delivery Information
  • Return Policy

You can link to these pages exclusive to your website footer to keep things looking clean. 

5. Prominent Calls-To-Action

Have you ever been to an eCommerce website where you don’t find the button to add the items to your cart or at the checkout page? And later you realized that the button is situated inside their product detail page or there is no such button available, but only a link text? Don’t let this happen to your potential customers. Encourage your customer to explore the website. If you are running a flash sale or a promotion on selected products, make sure to have this on the home page and include a call to action like “See Our Latest Deals” and put a link to a product listing of all products that are comprised in the sale. Make sure that all the essential call-to-action elements are placed at a prominent position on your web pages. 

6. High-Quality Product Images

Since the potential customers can’t touch and feel your products before they place their orders with you, they are supposed to see their anticipated product(s) in high-quality resolution. Particularly, if you sell luxury products that are priced on the higher side, you certainly need to use high-resolution product images so that your customers can feel your products virtually. Apart from the high-quality product images, you can also display pictures from different angles of your product. It will also help your customers to make their choices rapidly & place their orders with your online store. 

7. Upselling

Generating extra sales & revenue from your existing customers will help you to nurture your business. You can up-sell different products to your potential customers when they place an order with you. The cart page is the ultimate chance to upsell any products. Include images and product information that might pair up with the items added in the customer’s shopping cart. Perhaps the best approach to up-sell would be to show “You may also like” on the final checkout page or in the email that your customers will get when they make a successful order. 

8. Advanced Filtration

The advanced filtration system on your search page or product page will help your consumers to find a product that meets all of their conditions such as:

  • Price range
  • Color
  • Size

In the nonexistence of a filtration feature, your customer may be required to go back & forth through your web pages to find their products which could be very time-consuming, and most of the time, your users may give up and leave your website. 

9. Product Reviews

The product reviews from your existing customers will help your new customers to make their choice rapidly. Not only this but looking for reviews on your products from the customers also make them feel special. To inspire your existing customers to write reviews on your products, you can offer them some discounts on their next purchases or some loyalty points to be credited to their account. 

10. Add Videos

While, it may not be possible for all of you to showcase a video on your e-commerce website, but it can be a game-changer for your brand if you can showcase a video for every product on your website. 

The videos can show off the unique features & advantages of your products. You can also consider showcasing the real people using your products in your video. 

11. No Hidden Charges

Hidden charges on the checkout page are among the main reasons for the high order rejection rate on any eCommerce website. If you do have any additional charges added according to the type of your business, you must mention them up front.

12. Show Shipping Time Frame & Cost

Whether you offer free shipping or charge a particular amount to deliver the products, you need to mention it on all the product web pages themselves so that your customers know about them. Also, you must mention the delivery timeframe with every product. It doesn’t matter if you deliver the products in a few days or weeks or months. mentioned it. Mentioning the expected shipping time frame & cost will avoid any type of confusion among your potential customers. 

13. Options Of Payment Methods

Another essential thing to look out for on your e-commerce website is to offer different payment methods for your customers. Not all of your potential customers may want to use PayPal or credit cards. Some of them might want to use their debit cards or some local payment gateway. Find out the most commonly used payment gateway in your targeted region and ask your eCommerce website development company to implement it with your online store. 

14. One-Page Checkout

Several online research has shown that lengthy forms on the checkout pages are also one of the major reason to the high order rejection rate. If you need to ask for more details from your customers, you can split the form into 2 or 3 steps so that your customers don’t find it annoying to fill in their details.

15. Easy Editing Of Shopping Cart

Your customers can able to edit their shopping cart easily. For example, if they need to change the quantity, variant (size, color, etc.), it shouldn’t be a difficult task for them. Also, your customers are able to remove unwanted products from their shopping cart anytime they wish to do so.

Conclusion

Now it must be clear that eCommerce website development for startups involves more than just basic coding knowledge. It requires specialized eCommerce website development technologies and strategies to develop effective and mobile-friendly websites, especially when working on things like security encryption, shopping cart integration, and payment optimization. Considering these pointers in mind will assure that customers will get the greatest shopping experience and more probabilities of them revisiting your site.

However, If you want to drive results for your company you can hire web development services from a reputed web development company like QuadVentures.com.my

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