Content is king, and today there are numerous networks on which you can share your company’s story and enhance its narrative. Most digital marketing consultants and SEO specialists agree that it isn’t how much content you’re creating, but it’s about how effective and unique that content really is. When it comes to content and digital marketing services, there’s a huge difference between quality and quantity.

If the content you’re posting doesn’t drive traffic to your website then it possibly isn’t as efficient as it should be. From this perception, the quality of your content undoubtedly matters more than the quantity. Creating content that engages users while monitoring the success of your efforts, and efficiently running paid advertising and social networking channels, takes a lot of time and innovative effort.

Most digital marketing consultants either publish too little content or way too much content (several blog posts, images, and videos per day). The drawback of posting too little content is obvious. There’s no reason for Google or visitors to return to your website or social networking channels because you just aren’t an active user who’s sharing valuable information. However, the disadvantages of posting too much content may not be as clear. So let’s take a closer look at what these disadvantages possibly will be.

Huge Amounts Of Content Can Overwhelm Your Audience

With a huge amount of content on your website, visitors be likely to feel as if they are in a word maze. Where do we have to go first? What’s really important? Overwhelming your website visitors and social media followers with content are liable to confuse and irritate your viewers, as well as all the search engines. Unfortunately, lots of companies post too much content. They think growing content distribution frequency will enhance online visibility, and might escalate their status as an authority in their field.

Some digital marketing consultants and SEO specialists believe that if they put everything online, consumers will find whatever they want and that search engines are more expected to index their website’s pages. This content marketing strategy doesn’t work. As a matter of fact, the opposite occurs. Visitors have much more trouble trying to find what they’re on the lookout for. This leads to the traffic bouncing off your web pages (if you can even get traffic to those web pages in the initial place). Your organic position in search results will suffer at the end.

If your goal is to enhance targeted traffic to your website then you need to post content that truly appeals to your target audience, and doesn’t send them dashing to another website. Generating quantities of information for the individual purpose of building out your library of content will not do much to progress your digital marketing services. Indeed, it may very well do a great deal of damage. It will distract your viewer’s attention away from your primary points and core values, thus diluting any robust message you might have initially posted.

You’re much better off posting less often and creating your content more thoughtfully. Your brand message can have a superior influence, while you also retain your position as a thought leader in your business. Those individuals who believe that more content is better, are only partially accurate in their thinking. Several different channels and forms need content, but not at the cost of high quality.

Also Read: Top 12 Google’s SEO Updates to Run An Online Business Peacefully [Explained!]

Having an Inappropriate Amount of Content on the website

Know Your Target Audience and Provide Content to Them

Knowing your audience is one of the most significant aspects of an effective content marketing strategy. For example, if your company sells fitness clothing, then will cake and cookie recipes are suitable content for your website? Undoubtedly not, since your target audience most likely consists of individuals who are into the workout and eating healthy foods. By posting content that has no relevance to them, you can pretty much be assured that they will not only ignore that content but will possibly not be returning to visit your website anytime soon.

Your online marketing efforts certainly fail when you attempt to appeal to everyone. You’re likely to result in not connecting with anyone. Keep your content marketing strategy focused on a clearly defined audience and indulge their interests, concerns, and requirements. This avoids any confusion and delivers your real followers with content that is relevant to them. Don’t overwhelm your audience with content that doesn’t express to them. They just won’t read it, and you will have wasted your efforts.

So, How Much Content Is The Right Amount Of Content?

Research your competitors in your industry, and then be accurate about the volume of content that your staff can create. Only post content that is beneficial and unique. You must also develop a content calendar so that you offer a pleasant, steady flow of quality content to your viewers. This calendar will assist as a reminder of how often you intend to post content. It will create a pattern that your readers will appreciate, and will positively come back to your website on a regular basis. Reliability and quality are crucial.  

Most SEO specialists recommend no less than one blog post per week. But if you can create 5 blog posts per week that are all at least 1000+ words of quality content, then you’re likely to see your website perform better in organic searches than if you post only once per week. Keep your content simple, fresh, and easy to digest. Studies show that postings of about 1,000 words are the ones most frequently consulted by readers. These can deliver the appropriate level of detail without getting caught up in particulars.

Here is an example of posting appropriate content. If you own a health practice and you just acquired a new piece of diagnostic equipment kit, it would be a good idea to post information about it. But only post information that would attract potential patients. How will it make their visits shorter, or how will it permit you to better diagnose their medical concerns? Leave out all the technical terminology that won’t seem right to them. Yes, irrespective of how interesting the information is to you! Just tell them how that new diagnostic equipment is aimed at making their lives better.

Quality Over Quantity

The consent among most content experts and digital marketing consultants is that it’s more important to focus on quality than quantity. It’s also very important to retain that kind of quality through consistent and unique posts of online marketing services. It might take only one low-quality post to lose followers or to have visitors abandon your website. In this regard, you’re only as good as your last post. It’s good to remember that every single post should be dependent on the same standards of high quality.

Most digital marketing consultants and SEO specialists also recommend the use of metric tools and analytics. It might take quite a few iterations of posting and investigating before you hit upon the picture-perfect balance for your posted content. But once you do hit the sweet spot, it will without doubt be worthwhile. When you find exactly the correct rhythm for posting through blogs, emails, and social media, you just might find that posting less is bringing you superior success.

Also Read: SEO Is Not Dying – It’s Just Evolving! [Don’t Believe Until You Read This]

Conclusion

On the whole, there are numerous more ways to improve not only the quality of content but the quantity of it too. Whether it’s taking down verbosity, studying other writer’s blogs and observing what they’re doing that you’re not doing, or building a steady content calendar, these are all important for starting a great blog in almost any sense. 

If your company would like help with handling your internet marketing and determining exactly what sort of content should be posted to connect with your audience, there are various digital marketing companies that are offering extraordinary online marketing services to help you get to know your target audience. 

However, If you want to drive results for your company you can hire digital marketing services from a reputed SEO marketing company like QuadVentures.com.my

Keep Growing!