There’s been a lot of discussions recently regarding the importance of SEO and its proper execution in a business’s online marketing efforts. Some digital marketing services and SEO specialists have even proclaimed that SEO is less efficient than ever, irrelevant, or even entirely dead, but that is not the case at all. As long as search engines exist then SEO will be necessary and valuable to any website, especially those that generate revenue and sell products and services. However, many SEO consultants and search engine marketers of online marketing tactics assert that it’s high-quality content, not SEO, that is the alleged “ruler” these days.

Of course, this topic is far more complex than it appears to be, but the truth is, high-quality content and SEO have to be existent together in a kind of pleasant marriage for your brand to certainly stand out in search results. SEO is termed search engine optimization for a reason, it is because you are safeguarding that the site can be properly edged and indexed by search engines, among many other things. With search engine algorithms continuously changing and progressing there are always going to be things that need to be done to certify that the website is being edged and indexed correctly and proficiently. 

Additionally, both search engines and users must know precisely what the website is about, so this includes having good informative content, well-written and exclusive meta tags to improve click-throughs from users, and ensuring the website is easy to navigate for users. These are significant for users of course, but there are other things that search engines look at.

Here are 7 important reasons that prove SEO is not dead.

1. SEO Is Not Dying – It’s Just Evolving 

As the digital market is continuously progressing, SEO is evolving too. It will never die, being that it’s still one of the most effective practices to drive traffic in. Then, in the future, SEO will continue to evolve. SEO employs flexible techniques that will always have their place in the digital marketing industry, as applied by the various SEO specialists and search engine marketers through SEO agencies. As users change the way they use the Internet, do searches, and interact on search engines, so does SEO do the same as well. 

However, it doesn’t change the fact that no website will ever be considered competent, without the correct use of SEO practices. That said, these are some examples of SEO trends to look out for in 2021:

• Artificial intelligence will continue to progress and be of more beneficial use
• Optimization of SEO practices will be more user-focused
• Voice search will still be applicable
• High quality and enhanced content is still essential for success

2. SEO Basic Factors Are Still Very Important

There are many crucial factors of SEO that have proven effective. These have been efficient for a very long time already, and will also continue to be in use. As long as these SEO fundamental factors stay significant, SEO will never die. 

These basic factors of SEO, among others, include the following:

• Usability
• Appropriate website structure
• High-quality Content
• Key phrases and context

3. SEO Is Still Beneficial For Businesses

Businesses are constantly competing against each other for the attention of users. You shouldn’t fall back too. For companies to be successful, they require all the help that they can by following SEO approaches. Otherwise, these businesses are always going to have a tough time generating leads. 

Then, you already know the fundamental equation. More leads for a website will always mean greater traffic. In turn, high traffic also results in a higher revenue perspective. If SEO is dead, businesses would have a tough time thriving in the strong competition that is digital marketing.

4. SEO Creates Better Website Structure

When businesses or individuals build a website, this isn’t to be done randomly. Some metrics have to be followed so that the structure of the website will be good and effective. Else, you can expect your website to fail, or to be stationary.

Appropriate SEO techniques are essential to ensure that your website is structured well. Therefore, for as long as websites exist, then SEO will always be around. Here are reasons why the website structure is still crucial:

• It connects to a good user experience
• It prevents your website from getting cluttered
• It ensures that your content doesn’t compete with other content on your website

5. SEO Is Going More Technical

Gone are the days when SEO was only about loading your content with keywords. These days, content isn’t the only way for you to rank high with SEO. Other technical aspects continue to shape the realm of SEO. Thus, it proves that SEO is still as efficient as it has always been for example social engagement, link building, website code, design, and structure

6. SEO Still Works For Brand Promotion

Brand promotion refers to how many users on your site recognize and subscribe to the brand name of a business. With businesses moving to a more competitive marketing world, SEO is still one of the strategies that work best for brand promotion or brand recognition.

SEO guarantees that a website will gain a strong position on the search engine results page. In sequence, this results in a business’ website achieving more trust and dependability. Hence, brand recognition increases, too.

7. SEO Is More Analytical Now

As SEO has become more technical, it’s significant to note that it’s also getting even more analytical than ever. SEO is very dependent on data, as can be shown through the analytics of search engines. 

Data that SEO constantly gathers helps answers questions about the following:

• How to fix your marketing campaigns, based on issues that SEO has revealed
• Whether the campaign is failing or succeeding
• Which areas of your campaign are weak and solid

If your web pages aren’t getting any traffic, then it needs to be optimized, according to Google Analytics!

The Future of SEO

As search engines become smarter and more advanced, SEO will also transform, which is the beauty of SEO, it never becomes boring or dull. There is always work to be done and constant modifications that can be made to improve upon the site. Many digital marketing consultants and SEO specialists are predicting that a large part of the future is enhanced over voice search, and this will be extremely crucial over the next couple of years since it has been anticipated that 50% of all search queries will be through voice in the future. This means optimizing the website for long-tail keywords, and questions that people are asking. 

This prediction is based on the progress of voice that has been seen in recent years. A big reason for this is the expansion of mobile devices like smartphones and smartwatches, as well as devices like Google Home and Alexa which are becoming much more common in people’s homes.

Conclusion

SEO has a good track record of remarkable success for a reason. Because of its constant effectiveness and success, it will always be here to stay. Websites will always need to depend on the parameters set by SEO for them to rank higher on websites. So, for these seven reasons and so many others that we haven’t discussed, it’s safe to say that SEO is here to stay. Since SEO is becoming even more effective and valuable in use as the years go by. It is advised to take help from an experienced SEO marketing company where many SEO consultants and search engine marketers are continuously improving themselves with new and innovative SEO techniques and strategies to help you survive in this ever-evolving digital world.

However, If you want to drive results for your company you can hire digital marketing services from a reputed SEO marketing company like QuadVentures.com.my

Keep Growing!