When you’re an entrepreneur and going to start your online business (or just started) you surely will need a website. Of course, you can do your research and take advice from many online blogs about your first website. But, there are certain web development misconceptions you must know and should not repeat beforehand.
Companies of all sizes across all industries must have an online presence to be successful in this competitive world.
Nowadays, websites are no longer just websites.
It is the first place where consumers encounter your brand.
Your website conveys information about your products and services and expresses your standards, ideas, and relevance.
A good and effective website can not only make a respectable first impression, but it also leaves a long-lasting effect.
Certainly, a well-designed and unique website can make a great influence. But, at the same time, a poorly designed website could break your business.
A good website can play a vital role in transforming site visitors into customers.
To build a website that will not only be visually attractive but also efficient, it’s significant to invest in high-quality website design.
These days, any business has to be present on the Internet more than ever, and that makes web portal development and website development for startups very demanded.
However, most customers still get the wrong impression about this area.
Admit that it is hard to achieve a progressive result if your ideas about something mismatch the reality.
Although website design advice is ubiquitous, various common misconceptions or website development myths circulate as well.
To create a website that will speak highly of your brand, it’s also essential that you’re not falling for the common website development myths circulating the Internet.
Here, we will discuss some of the most widespread website development misconceptions and why you should never believe in them.
Myth 1: Developing Your Website On Your Own Will Save You Money
If you think that building a website yourself can save you loads of money, think again.
Your website must look more professional and have a robust impression on visitors if it’s built by a skilled website developer.
It will also be more expected to give you a noticeable ROI in the long term. The once-in-a-lifetime amount you invest in getting your website set up by an expert will eventually generate more revenue and less distress than any effort in building a website yourself.
Web designs and development solutions require a strong knowledge of industry practices.
It is not possible for an entrepreneur or a manager of the company, to be fully knowledgeable about those practices.
Leave the technical work to the professionals while you focus on strengthening your market share and growing your bottom line.
A good website designing agency and its developers will take time to profile your consumers, formulate a plan, and do the preliminaries.
They know the correct strategies to make your website do what it is designed to do, i.e., SELL!.
An agency that provides integrated online marketing solutions can also help you with other actions beyond website development and web portal development, such as Search Engine Optimisation, social media management, and email marketing.
However, you do need to perform some research when choosing a web development company.
Ask questions, such as whether they can assist with SEO optimization and content marketing services for your brand or business.
See if they offer constant maintenance or post-sale facilities so that you won’t be stuck with a website you don’t know how to manage in the future.
In brief, look for a web development company that gives you a website that offers various services and will provide you support post website completion.
Myth 2: All Websites Don’t Need To Be Mobile-Optimized
Smartphones have made life so much faster on the move, and a vast number of people browse websites using their mobiles.
Hence, it is imperative to have a website that is responsive across all devices and browser friendly.
According to statistics by StatCounter, mobile internet usage exceeded desktop internet usage for the first time in 2016.
You can’t believe this myth, because:
- The purpose of customers who come into your website through a mobile device is very different: they are usually after quick information and have a desire to buy more rapidly. A study by ING across 13 European states showed 42% of smartphone shoppers made purchases spontaneously.
- Optimizing your website for mobile devices offers your users a good user experience (UX) because they can easily browse your website while on the fly.
- If your website is not responsive, your bounce rate will enhance leading to a drop in your SEO rankings.
Myth 3: Content Writing For Your Website is the Easy Part
Many businesses who launch their websites defer the content writing to later.
This is because they think that content development is an easy part and can be outsourced to a low-budget writer.
This is a big mistake, the content of a website is what occupies customers the most. Therefore, it should always be planned first before a site is designed.
Here are the reasons why:
- Content marketing breeds a robust understanding of your target audience and business competitors. It also makes you recognize your key features and benefits, and overall values.
- Impressive and unique content is hard to write and takes time. You also shouldn’t accept that if you hire a content writer, they’ll get it right on the first try. This is partly because they’ll need a solid brief to work from.
- Website content should be keyword-optimized, well-written, unique, and consist of a strong call to action. This isn’t a last-minute task or a part where you want to cut costs. A proper content strategy is as important as a site map.
Myth 4: Adding More Features Will Lead to More Customers
A lot of people have the mindset that offering more features on a website makes it better and brings more customers and purchases.
On the contrary, you might result up overwhelming them or confusing them about what it is that you offer.
It should be said that there is nothing fundamentally wrong with additional features, but they should be evaluated with your developer to make sure that they are favorable to your website rather than interference.
- A website’s simplicity gets compromised when you add redundant features. This, in sequence, could cause customers to leave your website and move onto those of your competitors.
- You could be putting in additional work for unnecessary features which will essentially hurt your bottom line.
- Keeping it simple is always the best practice. A few features will be enough, providing the customer gets a clear overview of your product, how it works and how it can help them.
Building a website needs strategic thinking and in-depth knowledge of industry practices and recent market trends.
To attract visitors and give your business the robust market share possible, don’t trust any of the above website development misbeliefs.
Now is the time to explore the real facts and actualities of customized web development services, and put your best foot forward.
What is eligible as effective website development for business is continuously evolving, along with web browsers and devices, so take the time and resources to outsource any reputed web development company to help you optimize your website and make sure it provides the best experience possible.