There is no doubt that the website is the backbone of every industry. If you want your business to be successful and progressive you’ve got to have a well-designed website. Web design is more than just a visual representation of your business online it is the most important part of the whole branding, marketing, web development services, and SEO of your online digital marketing plan. It is a process of iteratively strategizing, conceptualizing, and providing information and complete business functionality in a visually appealing layout.

Visual components of web design include the text content, images, videos, fonts, colors, different features and shapes like buttons, icons, forms, the spacing between these elements, and the complete layout itself in the web development services. A well-designed website can not only help you grow your business but also creates a great impression on your potential customers encouraging them to take the desired action. 

However, various common web design mistakes can spoil your top efforts and money. As Warren Buffett says it – ‘Never lose money ’. Though it’s more in the sense of investing according to him, don’t you think building a website is also a kind of investment?  And believe me, if you do not have a well-designed website you are losing your potential customers and ultimately you are losing your money.

While you hear a lot about what to do when developing your website. But do you actually know what not to do? Well, to give you an edge, we have discussed some common website design mistakes that hurt many companies. Avoid them while developing your website, and you should have more success in transforming visitors into customers.

Here are Web Design Mistakes That You Must Avoid.

1. Not Opting For Design-Thinking Approach before Execution

One of the most common web design mistakes that designers make is that they don’t recognize the significance of design-thinking and drawing the layout on paper. Designers are often inclined to “assume things” about users instead of carrying out extensive “user research” to understand user requirements. But this is not the correct way to go about the web design process. 

Not certain what design-thinking is – well, it is a process that recognizes customer requirements and motivations. The design thinking approach allows designers to identify goals, project scope, build business features, recognize user requirements, technological proficiencies, solution possibility, and efficiency. All this helps designers collect data points to plan the correct sitemaps and wireframes before jumping on to some designing software.

2. Not Prioritising Grids & Columns

We all know that the web design world is transforming at an extraordinary speed, and you need to change with it too. But some of the designers in website development companies are still restrained to building designs the old way, i.e., organizing content by only using flexbox, breakpoints, float, etc., and overlook the significance of CSS grids and guides in developing responsive websites designs. 

On the other hand, many developers in various web development companies have this misconception that flexbox and floats are gone. CSS grids, floats, flexbox, and breakpoints are all equally significant from a web designer’s perception, and utilizing them in the right way can help avoid all grid & column-related web design errors.

Using CSS technologies, designers can deliver a smooth user experience where content gets automatically segmented and brought into line using rows and columns. Grid-template-columns, autofit properties of CSS removes the requirement to use media queries breakpoints but using grid-template-areas need to use breakpoints.

Also Read – Common Web Design Myths That You Must Avoid.

3. Not Prioritising Intuitive Navigation & Accessibility

Missing the crucial step of brainstorming, sitemap, and wireframing is the basis of numerous web design mistakes. One of the noticeable ones being the poorly organized menu and navigation design. An inappropriate navigational arrangement can drive away your website visitors as it’s a pain to scroll through randomly structured websites. 

Other than navigation, there are some other features to increase website accessibility. The study says there are 300+ million individuals with color blindness. But most designers from many web development companies overlook this aspect while designing websites and user journeys. There are numerous people with visual and hearing disabilities. Not taking these users into your design-thinking plan could be one of the major website design mistakes.

4. Not Sticking To Security-First, Responsive Design Approach

Though website security is much of a technical architecture-dependent feature but to a point, it is also linked to website design and user journeys. How designers from website design agencies represent the user journeys really influences how developers implement the designs. If website security is prioritized right from the design stage, many security gaps can be avoided. 

Besides security, the B2B website designing must be responsive and reliable through browsers and devices to offer an omnichannel experience. One of the web design mistakes in web development services is designing different user journeys and roadmaps for different platforms and devices. The priority should be to sustain as much dependability across devices as possible. It would be better if you can check the responsiveness before making the website live. 

5. Cluttering Up The Website With a large amount of Content

Too little information and you run the risk of not providing the proper solution your user is seeking. Too much information may result in building a solution that is tough to comprehend, consume, or access. In their absolute desperation, designers from website development companies can overwhelm the visitors with resources and finish up delivering an extremely cluttered website. Although it is successful because it’s very popular since the first phase. And maybe to maintain reliability for its users, they still haven’t transformed the website design. But one should not create a similar mistake.

One of the common web design mistakes to avoid is not developing scalable designs from the start. This is the core reason behind businesses revamping their website design. Unstructured, un-templated website designs are a growth bottleneck because, after a few hundred pages, it becomes inaccurately tough to maintain, scale, and build a website. To avoid these design scalability concerns, the design tactic should embrace a “divide and conquer” approach.

Divide the complete website interface into different web pages like product listing, user profiles, product information, user interaction, etc. Next, divide each webpage interface element into reusable blocks and modules. Each of these modules should concentrate on delivering one functionality.

6. Poorly Designed Or Irrelevant Images

We all know that graphics and images are an important part of web design. When done well, images can clearly deliver the message to the customer. When done wrong, they can create confusion to the reader. Many companies are still not paying attention to their images and are using irrelevant and low-quality images. Don’t just make this mistake, as low-quality images will spoil your website and turn off your customers, which will hurt your conversions. In the same way, irrelevant images will only confuse your customers, tempting them not to take the desired action. That being said, you should also not clutter your website with too many images as they can remove the eyes from CTA, leading to a loss in conversions.

Conclusion

A website could be your business’s most essential asset, so you need to make it perfect to make a great first impression. But to do that, you need to avoid these web design mistakes that the designers from any website design company generally do. Don’t worry. These common website design mistakes are easy to avoid as well as easy to fix. However, recognizing them is the hardest step. But now that you know these common website design mistakes, you can simply avoid or fix them moving forward. I’m sure that you will never lose money again.

However, If you want to drive results for your company you can hire web development services from a reputed website development company like QuadVentures.com.my

Keep Growing!